Roger Mincheff's Big Boots Acquires MEDL Mobile Library
MEDL Mobile's clients include Disney, Focus Features and The New York Times.
Big Boots, the new-media company founded by Roger Mincheff, the former head of Relativity Media's digital studio, said Tuesday it has purchased the entire library of MEDL Mobile, which includes code, platforms and 120 apps.
The acquisition, valued at up to $5 million, is the second for Big Boots after having recently purchased several platforms from Sony Music.
MEDL Mobile's clients include Disney, Focus Features and The New York Times. The company has created mobile apps for movies like Ted and mobile platforms for celebrities like Sarah Silverman.
Mincheff, a film producer who also helped found Fox Digital Studio and was a president of MySpace Entertainment, launched Big Boots three months ago after recruiting as its general manager and head of content Anthony Kaan, a former vp of original content at Relativity Digital Studios.
"This is a studio started by two guys with a track record that demonstrates a deep understanding of what handcuffs traditional studios, and knowledge of how to scale intellectual property," Mincheff told The Hollywood Reporter.
"While many studios want to go digital, we've actually acquired over 120 digital platforms ready for talent and partnership development from day one," he said.