Rogers cuts 900 jobs, 3% of workforce

Canadian cable giant cites increased competition

TORONTO -- Canadian cable giant Rogers Communications has cut around 900 management and senior executive jobs to fend off increased mobile phone competition from rivals Bell Canada and Telus Corp.

A Rogers spokeswoman confirmed the streamlining cuts Thursday, which represent just over 3% of the Toronto-based group's 30,000-strong workforce countrywide.

The cost-cutting measure follows Rogers losing a key advantage from selling the iPhone in Canada as phone rivals Bell Canada and Telus have just started marketing the Apple smartphone to their customers.

And Rogers media division, including radio, TV and print operations, continues to face the Canadian industry's worst-ever advertising slump.