Rogers lands lead role at Paradigm

Newly created position is head of motion picture talent

Andrew Rogers has been tapped for a newly created position as head of the motion picture talent department at Paradigm.

A seven-year vet of the agency, Rogers already has helped tailor the careers of a number of up-and-comers including Michael Cera ("Juno" and the upcoming "Youth in Revolt"), Mary Elizabeth Winstead ("Live Free and Die Hard" and the upcoming "Make It Happen") and Moon Bloodgood ("Terminator 4"). He also has worked closely with "ER" regular Mekhi Phifer, who will be the lead in Broadway's "Guess Who's Coming to Dinner," and Laz Alonso, who toplines Spike Lee's upcoming "Miracle at St. Anna."

In his new role, Rogers will be responsible for assigning and implementing coverage of film projects from all the studios and key production companies vis-a-vis talent, making sure that the agency is maximizing client opportunities in that area, both in terms of getting jobs and making the best possible deals.

Rogers continues to be the point agent for his dozen or so clients and will oversee about 25 agents on both coasts.

He told The Reporter that he -- under Paradigm's encouragement -- has been singularly focused on helping to identify younger talent, nurture their careers and hang on to them as clients. At the same time, Rogers has made contributions to expanding opportunities for some of the agency's more established clientele, including getting Chris Cooper involved with the movie "Breach."

Paradigm chairman Sam Gores said Rogers achieves perfect balance between his roles as "an aggressive and relentless" agent and "a creative and thoughtful" guide in steering a client's career.

Rogers will liaise regularly with Steve Small and Michael Lazo, co-heads of the Paradigm talent department, but essentially will be empowered to run his department. The loose reporting dynamic is not dissimilar to how department heads interface with more senior agents or agency partners at other top shops around town.

Rogers begins his new job immediately.