Rogers To Live Stream Toronto Blue Jays Ball Games

The Canadian media group is to stream TV coverage of pro baseball games on its online and mobile subscription services.

TORONTO – Canadian cable and mobile giant Rogers Communications is building its Sportsnet brand by live streaming Toronto Blue Jays pro baseball games online and on smartphones.

Toronto-based Rogers, which owns and runs the Toronto Blue Jays team out of its Rogers Centre stadium, said Rogers Sportsnet  coverage of the TV games will be made available on its Rogers On Demand Online – the media group’s answer to Netflix Canada -- and on its Rogers on Demand Mobile subscription service.  

The same online and mobile video services will also from August 8 live stream Sportsnet coverage of the 2011 Rogers Cup tennis tournament from Toronto.

The live streaming of pro baseball and tennis matches is the latest revamp of the Sports brand, which includes a launch of a Sportsnet magazine, a relaunch of its FAN sports radio stations in Toronto and Calgary as Sportsnet Radio, and the recent acquisition of the Setanta Sports Canada cable channel, to be rebranded this Fall as Sportsnet World.

"Canadians are dedicated Blue Jays fans.  Rogers is giving customers a triple play with three ways to ways to tune into the live games wherever they choose to watch - on TV, online and on their smartphones," David Purdy, vp of video products at Rogers Communications, said of the latest push by the media group into pro sports TV.