Roku Updates Streaming Players, Adds Voice Search

Roku has also launched a feature called Movies Coming Soon that allows users to keep track of the pricing and availability of movies they want to watch.

Roku has updated its streaming TV box to add new features such as voice search and personalized feeds. 

Roku's latest model, the Roku 3, has been revamped to include an enhanced remote control that features a voice search button. The feature, which Amazon already offers through its Fire TV device, allows users to use voice commands for names and project titles. This updated Roku controller comes with the Roku 3 for $99.99. 

Roku has also announced the Roku Feed, which keeps track of user's movie preferences and alerts them when a title becomes available to stream and at what price. The feed is being introduced with a feature called Movies Coming Soon, which allows people to follow upcoming movies and receive alerts when they become available or when the price changes.

The older generation Roku 2 has also been given an upgrade to match the speed and performance of the Roku 3. The device, available without the voice-enabled remote, retails for $69.99. 

The Roku app for smart phones has also been updated to support voice control and the enhanced search features. 

"With the biggest lineup of streaming channels available, the most comprehensive and unbiased search, and new ways to discover new movies, Roku players make it simple for consumers to stream the entertainment they want to watch on their terms," said CEO Anthony Wood.

Roku offers access to more than 2,000 streaming channels via its set-top box, including popular apps such as Netflix, Hulu and HBO Go. The updates to the devices come as the Saratoga, Calif., company faces increasing competition from streaming competitors, including Apple TV, Fire TV and Google Chrome. The Apple TV, which was last updated in 2013, recently dropped in price from $99 to $69.