Netflix Reveals More Details About 'Roma's' Theatrical Run

In an unprecedented move by Netflix, Alfonso Cuaron's acclaimed film is opening in select cinemas more than three weeks before it debuts on the streamer.

With awards contender Roma beginning its exclusive theatrical run today in New York and Los Angeles, Netflix has revealed more details about the film's global big-screen plans, including its first booking in Dolby Atmos and 70mm.

Netflix and Toronto Film Festival organizers announced Wednesday that Roma will play in 4K Dolby Atmos at the TIFF Bell Lightbox in Toronto beginning Nov. 29 and through Dec. 2. Screenings will commence again Dec. 6, followed by special screenings in 70mm on Dec. 14.

“We are thrilled to be able to give Toronto audiences the chance to see this remarkable film on the big screen. [Alfonso] Cuaron’s most personal project to date is not only a beautiful story about family and the women who raised him, but also a cinematic wonder shot on the Alexa 65 camera by Cuaron himself, with groundbreaking use of Dolby Atmos that will have you transported to Roma, Mexico City," said TIFF artistic director and co-head Cameron Bailey, who booked the movie for the 2018 festival.

In an opening-day memo, Netflix said different 70mm presentations are being planned for other cities, but didn't disclose additional details. Most circuits won't carry a Netflix film, since the company won't abide by a three-month theatrical window.

Late last month, Netflix announced it was abandoning its strict day-and-date policy in favor of giving the company's awards contenders a limited berth in theaters. Roma is getting the biggest lead time by far, since it won't debut on the streamer until Dec. 14, more than three weeks from now. The Ballad of Buster Scruggs and Bird Box got a one-weekend exclusive run in four cities.

Netflix awards contenders have always received some sort of berth in a smattering of theaters on the same day they are made available to the streamer's customers. However, grosses aren't reported, and that isn't expected to change with Roma.

On Nov. 29, the movie will open in London in addition to Toronto. It will roll out in more U.S. cities and international markets Dec. 5. Additional theaters will be added Dec. 14, when Roma will be playing in more than 30 countries, Netflix says.

The three U.S. cinemas offering showings of director Alfonso Cuaron's acclaimed movie over Thanksgiving weekend are the Landmark in Westside Los Angeles and, in Manhattan, the Landmark W 57th and the IFC Center, Netflix says in an opening-day memo.

Roma is also launching today in select art house theaters in Mexico City, where the movie is set, and in Guadalajara and Monterrey, Mexico.