Rome's Trevi Fountain Pays Tribute to 'La Dolce Vita' Icon Anita Ekberg

44 BIZ La Dolce Vita H
Everett Collection

Marcello Mastroianni and Anita Ekberg star in the comedy-drama, which at one point fell into the public domain.

The city landmark honors Federico Fellini's muse.

The Trevi Fountain in Rome paid tribute to late Swedish actress Anita Ekberg Tuesday by raising a banner with her image overlooking the landmark with the words "Ciao Anita."

The star of Federico Fellini's La Dolce Vita, Ekberg passed away last Sunday outside of Rome at the age of 83.

The tribute was announced by the city of Rome, whose culture commissioner, Giovanna Marinelli, was present at the banner's unfurling. 

Ekberg made the fountain even more famous in La Dolce Vita, when she walked into it, purring, "Marcello, come here," to co-star Marcello Mastroianni. While the scene cemented her status as an international bombshell, Ekberg later called her sex-symbol status a "handicap."

Read more Anita Ekberg, Star of 'La Dolce Vita,' Dies at 83

The baroque masterpiece has since become a must-see destination for visitors to Rome. Tourists come from all over the world to throw a coin over their shoulder, which legend has it will bring good luck and a guaranteed return to Italy's capital. 

The Trevi Fountain is currently undergoing a $3 million renovation, paid for by Italian fashion house Fendi. It is covered in scaffolding, and a temporary walkway allows visitors to reach the fountain and throw their coins into the waterless basin. More than 1,000 visitors come to the fountain an hour, and the coins collected are donated to Caritas, a Catholic charity. 

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