Rose Bowl ratings up from last year

Non-championship, one-sided game sees 5% increase

NEW YORK -- Thursday's Rose Bowl game may not have done much for Penn State, but it was a winner for Southern California and ABC.

The game scored an 11.7 fast national rating, up 5% from last year's 11.1, according to Nielsen. It wasn't anywhere near the 2006 Rose Bowl, where the Texas-Southern California game scored a record 21.7 rating.

But that record was for a close game, which Texas won 41-38, and it was the BCS championship that year. The 2009 Rose Bowl wasn't the championship and it wasn't very close: Southern California romped over Penn State, 38-24. The 2008 game also featured Southern California, which handily beat Illinois 49-17.

Thursday's game went into 15 minutes of primetime on the East Coast, averaging an 11.1/18 in the metered markets. It was the night's top primetime segment.

Final ratings will be released later in the week.