Rosensweig plays lead at 'Guitar Hero'

Former Yahoo executive to help further grow gaming franchise

NEW YORK -- Former Yahoo top executive Dan Rosensweig will take charge of the "Guitar Hero" franchise.

Activision Publishing, a unit of video game giant Activision Blizzard, said Monday morning that Rosensweig has been named president and CEO of RedOctane, the business unit that handles the blockbuster game franchise.

Rosensweig will report directly to Mike Griffith, president and CEO of Activision Publishing. Kai Huang, former boss of RedOctane, who along with his brother Charles created "Guitar Hero," will continue working at RedOctane and report to Rosensweig.

The new boss served as COO of Yahoo from 2002 through 2006.

Before that, he spent 18 years at publishing house Ziff Davis.

Most recently, starting in 2007, Rosensweig served as an operating principal at private investment firm Quadrangle Group.

Said Griffith: “With the addition of Dan’s proven operational expertise and leadership, we will continue expanding the franchise’s global footprint in new and innovative ways." He mentioned "complementary growth channels" and relationships with new business partners as key areas of opportunity for "Guitar Hero."

Robert Kotick, CEO of Activision Blizzard, added that he worked with Rosensweig when he was at Yahoo. "We are looking forward to leveraging his proven online experience to build upon the billions of hours of entertainment we deliver each year in the ‘Guitar Hero’ network," Kotick said.