Royal Wedding Buzz Swamps Social Media

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An "accelerated flurry" in chatter about Prince William and Kate Middleton's wedding is predicted to grow exponentially as the big day, April 29, approaches.

LONDON - Royal Wedding buzz is taking over social media, with new research showing that in the past seven days the nuptials are getting one new mention every 10 seconds.

The figure, which is expected to grow exponentially as the April 29 wedding date approaches, has already bulked up by 700 percent since measurement levels last month, according to London-based independent search marketing specialist and technology firm Greenlight.

Within the last seven days Greenlight reported an "accelerated flurry" of wedding chatter across online media – including news sites, blogs, forums, Twitter and Facebook.


The agency measured an average of 9,000 posts a day on online media relating to the Royal Wedding, with wedding "haters" outweighed by positive comment by a ratio of 6:1.


"Interestingly, Facebook (public posts only) and YouTube account for the smallest share of voice, just 8 percent and 1 percent respectively, compared to online news sources which currently account for the largest share of posts, 30 percent," the research says.


Blogs follow closely with 29 percent then Twitter (17 percent) and Forums (16 percent).


As the wedding day approaches, predictions are that the nuptials will take over the top trend spot on Twitter, while the Royal Wedding channel on YouTube is inviting a tide of video comment, much of which is expected to come from the estimated 2 million people who are predicted to line the wedding route in central London.