RTL's Strecker to head games unit


MUNICH -- Holger Strecker, head of merchandising and marketing division RTL Enterprises for the past seven years, is taking over new subsidiary RTL Games as of Aug. 1, RTL Enterprises said Monday.

RTL Games will concentrate on computer and video games.

He will be replaced in his current post by Birgit Hoensch, who is head of German licensing and music publishing at FremantleMedia Licensing Group.

Hoensch's experience has mostly been in the music industry. She was a product manager at EMI and Mercury Records and director of marketing for Columbia Records. She made the move to television in 1998, becoming head of merchandising and music production at Grundy UFA TV Prods. before heading to FremantleMedia in 2001.