Ruby Rose Stars in Denim & Supply Ralph Lauren's Spring Campaign

Ruby Rose - P 2016
Courtesy of Denim & Supply Ralph Lauren

The ads will be unveiled on Instagram.

Model, DJ, and Orange is the New Black actress Ruby Rose has been named the face of Denim & Supply Ralph Lauren’s spring collection, alongside model and friend Hailey Baldwin, who was the face of the brand’s previous season.

Read more 8 Rainy Day Essentials to Get You Through El Niño

The brand is taking a creative approach for the campaign, unveiling the ads as a four-part series on Denim & Supply’s Instagram. The ads, shot in a Brooklyn warehouse, are being referred to as a cinematic social series.


For Spring 2016, we invited @RubyRose to join the #DenimandSupplyRL crew

A photo posted by Denim & Supply Ralph Lauren (@denimandsupplyrl) on

Rose told PeopleStyle, "I love the fact that [Denim & Supply] is using Instagram to create these mini films, these little 15-second cinematics, because I definitely get a lot of the information, my inspiration and style inspiration from social media platforms, and on Instagram especially."

Read more Kristen Stewart, Jennifer Hudson Opt for the Classic LBD

It’s not the first foray into modeling for the multi-hyphenate star, who became the face of Maybelline in 2010 and even got a tattoo to express her thanks to the beauty brand in 2014.

Watch the first episode of the series on the brand’s Instagram below, entitled Episode 1: Ruby takes on Brooklyn. 


Introducing an exclusive @RubyRose x #DenimandSupplyRL cinematic social series. Episode 1: Ruby takes on Brooklyn

A video posted by Denim & Supply Ralph Lauren (@denimandsupplyrl) on