'Runway' finale fiercest in 18-49 demo


Bravo's "Project Runway" sewed up its fourth season in a big way Wednesday.

The reality competition's season finale averaged 5.2 million total viewers, off only slightly from the third-season finale (5.4 million), according to Nielsen Media Research.

But the really good news for Bravo came in the adults 18-49 demo. The 10 p.m. episode, in which Christian Siriano was named the winner, drew 3.8 million 18-49 viewers, making it the network's most-watched telecast ever in the demo, breaking the record set by "Runway" last season (3.4 million).

The show also was the second-most-watched telecast for the night among all of TV in its time slot in the demo, behind only NBC's "Law & Order."

Overall, the fourth season of "Runway" grew 10% over last season in 18-49 (2.7 million vs. 2.4 million) and 4% in total viewers (3.8 million vs. 3.7 million).

In other cable ratings news, TV Land's new reality series "High School Reunion" averaged 735,000 total viewers in its premiere at 10 p.m. Wednesday, a 62% increase over the same time period a year ago. That includes 426,000 adults 25-54, a 113% increase over a year ago.