Rupert Murdoch's News Corp. Surveys Shareholders About Succession, Family Control

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An outside public relations firm has also been collecting views on the independence of News Corp.’s board, the company's dual stock classes and other corporate governance issues.

NEW YORK - News Corp. is surveying big shareholders about the issue of succession and the control that the family of chairman and CEO Rupert Murdoch has of the entertainment conglomerate, Bloomberg News reported.

It said that investors have also been asked for their views on the independence of News Corp.’s board, which critics have long called into doubt, the company's dual stock classes that has often drawn criticism and its corporate governance in general.

The results of the canvassing may be shared with the board, according to Bloomberg. But the main goal of the survey is to compile information and frame shareholder communications.

Public relations firm Sard Verbinnen, which News Corp. recently hired as one of various consultants amid the recent phone hacking scandal backlash, is conducting the survey.

Some investors were offered a chat with president, COO and deputy chairman Chase Carey as part of the strategy, Bloomberg said.

News Corp. and Sard Verbinnen weren't immediately available for comment.