Rush Limbaugh Pulled by Hawaii's KPUA-AM 670 for Sandra Fluke Remarks

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The island station becomes the first broadcaster to remove the conservative talker from its lineup.

Rush Limbaugh, already bleeding sponsors for his assault on Georgetown student and birth control advocate Sandra Fluke, has now lost his first syndicated broadcast partner.

KPUA in Hilo, Hawaii, issued a statement Monday explaining that Limbaugh's derogatory language toward Fluke, who he called a "slut" and "prostitute" for wanting to testify before Congress on behalf of insurance coverage for birth control, has left the station no choice but to remove him from its lineup.

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"We are strong believers in the First Amendment and have recognized Mr. Limbaugh's right to express opinions that oftentimes differ from our own, but it has never been our goal to allow our station to be used for personal attacks and intolerance," the station said. "Regardless of one's political views on the issue being discussed, we feel the delivery was degrading and the continued comments over several days to be egregious. As a result, we are discontinuing the Rush Limbaugh program on KPUA effective immediately."

Following the initial exit of four advertisers Friday, Limbaugh lost three more over the weekend and five additional companies Monday. AOL and Tax Resolutions pulled out early in the day, followed by Allstate insurance later Monday.

"Allstate's advertising purchase strategy has not included The Rush Limbaugh Show. Earlier today, we responded to inquiries about our advertising relationship with the show by stating we did not advertise on or sponsor it," the company wrote on its Facebook page. "As radio listeners notified us that they were hearing Allstate ads during the show this afternoon, we contacted the vendor that arranges for our advertising placements and discovered that an error had been made and advertising time had mistakenly been purchased for the show."

Limbaugh on Saturday apologized for his remarks, though few felt his mea culpa was sincere. Fluke, for her part, refused his apology during an interview on The View on Monday.

The host has made light of the situation, joking on Monday that his phone lines are jammed with advertisers trying to remove their orders from his show.