Russell Simmons' All Def Digital Producing Eric B. & Rakim's 30th Anniversary Concert Film

Eric B & Rakim- 30th Anniversary - Publicity - H 2017
Marc Millman

The Apollo show included cameos by EPMD, Slick Rick, Kid Capri, Kool Herc, Flavor Flav, Fat Joe and Roxanne Shanté.

A concert film and documentary featuring iconic hip-hop duo Eric B. & Rakim is in the works, thanks to a collaboration between Russell Simmons’ consumer media brand All Def Digital, on-demand video streaming app Sessions X and creative media company Talsa Media.

The Eric B. & Rakim reunion concert took place Friday at Harlem's legendary Apollo Theater on the 30th anniversary of their platinum album Paid in Full. The renowned DJ and MC hadn't performed together in 20 years. The show also featured a number of cameos by luminaries including Ice TMase, Michael Bivins, Flavor Flav, Fat JoeEPMD, Roxanne ShantéT La RockMaino, Al B. Sure!, JoeskiLovebug Starski, Slick Rick, Kid Capri, Kool Herc, Rich Boy, Special Ed, Lost Boyz and Peter Gunz, among others.

"With [agent] Cara Lewis handling the show, Russell managing the film and all of our friends joining us on our home stage of the Apollo, we really got the Paid in Full Posse back together for an amazing night celebrating the culture of hip-hop," Eric B. & Rakim said in a statement.

"I'm thrilled that the world, and a new generation, will have the opportunity to witness the creative spark that Eric B. and Rakim lit in hip-hop," said Simmons, who originally signed the duo and released 1987's Paid in Full and is the film's executive producer. "The duo moved the culture forward, and DJs and MCs to this day stand on their shoulders. I’m honored to work again with these great artists." 

Sessions X shot the project, which will be produced in 4K, HD and virtual reality. "We have new artists and legends in all genres, and with this film we have an anchor in hip-hop for our fans," said company president Josh Killham.

"When I heard that Live Nation was putting on this show, and it sold out in no time, I knew we needed to document the performance so it could be shared around the world," said Wally Eltawashy, the founder of Talsa Media and co-producer of the project.

Sanjay Sharma, CEO of All Def Digital, said that the new project marked "a continued expansion into both music-related programming and premium long-form content." He added that All Def's Spotify series Traffic Jams, its upcoming theatrical documentary Romeo Is Bleeding and the recently announced documentary series The Definitive History of Hip- Hop all "owe a debt to Eric B. & Rakim."