Russia Box Office: 'Furious 7' Sets Opening Weekend Record
The movie scored the best opening day and opening weekend performance of all time.
In line with forecasts, Furious 7 set all-time records for opening weekend and opening day in Russia.
The seventh installment in the Fast and Furious franchise, which was released in Russia on April 9, grossed 857 million rubles ($16.4 million) in the first four days of its theater run, which marked a record gross for opening weekend.
The previous opening weekend record was set back in 2011 by Pirates of the Caribbean: On Stranger Tides, which grossed 749 million rubles in its first four days.
Furious 7 also scored as the highest-ever opening-day gross with 194.5 million rubles ($3.7 million), a noticeable improvement on the previous record set by last year's box-office champion Transformers: Age of Extinction, which grossed 173 million rubles on opening day.
Furious 7's first four-day performance was 50 percent better than that of the previous installment, Furious 6, released in May 2013, which eventually grossed $34.3 million and became the year’s fifth-highest-grossing movie.
The movie's opening weekend performance turned out to be better than forecast from experts, who predicted that Furious 7 could aim for an opening weekend all-time high, but expected it to gross only 750 million rubles ($14.31 million).
Furious 7's record-setting performance was mainly achieved thanks to the movie’s large-scale ad campaign and the fact its screenings accounted for more than a half of all screenings in Russia this past weekend.