Russian Box Office Hits $1 Billion Mark Faster Than in 2011

"Ice Age: Continental Drift"

Despite far less media attention, Fox's "Ice Age: Continental Drift" has taken in $828.5 million worldwide, compared with Disney's still-strong "Brave," which has grossed $470 million (and continues its overseas rollout).

The entire year's figure is predicted to be up 13 percent.

The Russian box office hit the $1 billion mark two weeks earlier this year than in 2011, and the entire year’s figure is likely to exceed that of last year by up to 13 percent.

On Oct. 21, the total box office gross of all movies released in the country theatrically reached $1.014 billion, according to industry journal Byulleten Kinoprokatchika (Exhibitor’s Bulletin). In 2011, the $1 billion figure was reached Nov. 5.

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One of the main reasons for the improved performance was the popularity of feature-length animated movies, Maria Mukhina, editor-in-chief of Exhibitor’s Bulletin, told The Hollywood Reporter. “Ice Age: Continental Drift and Madagascar 3: Europe's Most Wanted grossed $50 million and $49 million, respectively," she said.

Another major factor that had a positive impact on the box office was a large number of 3D releases. “The first eight movies on the box office champions’ list are 3D movies,” Mukhina said. “The only 2D movie that hit the $20 million mark this year was Battleship, which grossed $22 million.”

The highest-grossing local movie to date has been Dukhless (Soulless) with $12.2 million, followed by Tot Yeshche Karlson (Yet Same Karlson) with $10.4 million and Avgust Vosmogo (August. The Eighth), which grossed $9.9 million.

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Meanwhile, the entire year’s box office gross is likely to be between $1.26 billion and $1.3 billion, according to predictions made by Exhibitor’s Bulletin’s experts. That would signify a 10 percent to 13 percent increase from last year’s figure of $1.15 billion.