Russian News Network Launches English-Language Radio Station in Olympics Host City Sochi
Russia Today's new station is expected to reach over 3 million people during February’s Sochi Winter Olympics.
MOSCOW -- Russia’s state-run English-language TV network Russia Today is launching an English radio station in the Black Sea resort city of Sochi, which is to host the 2014 Winter Olympics.
The new FM station, Sochi Today, is to broadcast in the winter Olympics host city and in Krasnaya Polyana, a nearby village, where some of the Olympic venues are located.
"Thanks to Sochi Today, millions of the Olympics’ foreign guests will be able to follow the most important and interesting events both in the Olympic Sochi and all over the world, " Margarita Simonyan, editor-in-chief of Russia Today, said in a statement, adding that Russia Today is confident about expanding into the radio industry.
The TV network’s first forray into the radio domain occurred last year, when it began cooperation with the Moscow-based English-language station Moscow FM 105.2, providing news content for the station.
Russia Today estimates the new radio station’s potential audience to be over three million people during the Winter Olympics, scheduled to run on Feb. 7-23 next year. The station expects to primarily target foreign athletes, sport officials, fans and journalists.
Sochi Today’s programming is to focus on "quality foreign music" and newscasts, which are to be aired every 30 minutes.