Ryan Reynolds Proves He's Timeless With New Gig

Courtesy of James Bort /Piaget
Ryan Reynolds

Blake Lively's hubby is the new international ambassador for Piaget.

It's not every day that a man follows in a woman's footsteps, but in the case of his latest role, Ryan Reynolds is right on the heels of actress Jessica Chastain. The gig: Piaget international brand ambassador. Of course Chastain's position, announced last year, focuses on jewels, while Reynolds' is all about watches.

The luxury watchmaker announced Blake Lively's husband as its new male face on Thursday, with a release explaining the move. According to CEO Philippe Leopold-Metzger, they recognized his charisma, elegance, remarkable on-screen performances and magnetic good looks, but also, "like Piaget, he fearlessly brings creativity to his art," he said.

For his part, the Canadian actor said he has been aware of Piaget since he was "just a little kid. You can't find a more iconic brand or one which better exemplifies craftsmanship, elegance and creativity." Reynolds added, "I work in a field in which things can be cast away quite quickly. So when you find something iconic, something timeless, it's important."

On his Instagram, the funnyman posted his Piaget portrait along with a jokey caption: "I could not be more proud and happy to have joined the @piaget family! I'll greatly miss my real family, but we all know this is for the best." Think we'll now see him change his watches like his wife changes outfits