Safon promoted at CNN Worldwide
EmptyNEW YORK -- Scot Safon has been upped to executive vp and chief marketing officer of CNN Worldwide.
Safon, who had been senior vp promotion and marketing, will be responsible for branding as well as marketing, promotion and advertising. He reports to CNN Worldwide president Jim Walton and is based in Atlanta.
Safon joined CNN in 2002 following a stint in charge of marketing at TNT. He also has managed the CBS account for Backer Spielvogel Bates and Grybauskas/Beatrice in New York.