SAG-AFTRA, AMPTP to Commence Negotiations on May 5

Separately, the union unveiled a new logo and brand identity.

In a joint statement issued Friday, SAG-AFTRA and the Alliance of Motion Picture and Television Producers (AMPTP) announced they will commence negotiations on successor agreements to the SAG-AFTRA TV/theatrical contracts on May 5. The talks will take place at the AMPTP headquarters in Sherman Oaks.

The lead negotiator for the AMPTP will be president Carol Lombardini. SAG-AFTRA president Ken Howard will chair the union's negotiating committee and national executive director David White will serve as SAG-AFTRA’s chief negotiator.

The parties also announced that the upcoming negotiations will be conducted under a formal news blackout and said, "We have no further comment at this time."

The WGA and DGA have ratified their deals in the last few months.

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In related news Thursday, SAG-AFTRA announced that it had adopted a new logo, developed in partnership with global strategic branding firm Siegel+Gale.

The new logo depicts a figure standing in a forward-looking pose, reaching skyward, and is accompanied by a new SAG-AFTRA logotype. In a statement, the union said "the figure signifies the union’s primary brand attributes -- strength, excellence and unity."

The SAG-AFTRA national board voted 2-to-1 to approve and implement the union's new brand at its April 13 plenary in Los Angeles.

"I think the new logo is terrific and will serve us well," said Howard. "It captures the humanity we bring to our crafts -- whether we are actors, broadcasters or recording artists, we bring excellence to all that we do."

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"Siegel+Gale has done a great job of embodying the strength and spirit of our union," said White. "The new visual identity speaks to the diversity of our membership and the principles of excellence on which we were founded."

"SAG-AFTRA champions the talent whose craft entertains and informs the world," said Jason Cieslak, who heads Siegel+Gale's Pacific Rim operations, went on to say. "The new identity enables the organization to move forward with a stronger, unified visual expression."

Chief communications and marketing officer Pamela Greenwalt explained: "The new mark is emblematic of our members' creativity, dedication and skills. The simple, contemporary design reflects the unique individualism of each member while celebrating their union solidarity."

Commenting on the logo design, Matthias Mencke, group creative director, brand development, at Siegel+Gale said. "The symbol is inspired by the legacy logos of the two unions prior to their merger. The new form honors the rich history of the respective organizations, while depicting a unified future for their diverse membership."

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