SAG-AFTRA Los Angeles HQ Building Renamed as Union Extends Lease
The organization will remain in its offices until at least 2026.
Over a hundred actors applauded as a mid-Wilshire building changed its name and updated its signage under sunny skies and amid blustery winds Thursday afternoon. The building, formerly known as Museum Square, became SAG-AFTRA Plaza. The union had scooped up naming rights for its headquarters as part of a deal that sees the organization extending its lease through at least 2026.
Speakers at the renaming ceremony included union president Ken Howard, national executive director David White, SAG Foundation president JoBeth Williams, real estate developer and building owner Jerry Snyder and L.A. city councilman Tom LaBonge.
There was, as Howard put it, "a little bit of fanfare and a lot of pride" among the speakers and the audience, many of whom were SAG-AFTRA national board members in town for a meeting this weekend.
Among the other tenants of the building, which has been SAG-AFTRA (and before that, SAG and AFTRA) West Coast headquarters since the 1990s are the SAG Foundation, which occupies pride of place with top of the building 10th floor offices and the AFTRA-SAG Federal Credit Union (soon to get with the program and rebrand as the SAG-AFTRA Federal Credit Union).
LaBonge delivered a proclamation on behalf of Mayor Eric Garcetti, city council president Herb Wesson and himself. A ribbon was cut, new signage exposed, and the renaming of the building more prosaically known as 5757 Wilshire Blvd. was officially complete.
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