SAG Awards: How the Nominations Affect the Playing field

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Michelle Williams, left, and Tilda Swinton

Seconds after the noms were announced, reps for designers all over the world were flooding nominees including Michelle Williams, Tilda Swinton, Kristen Wiig and Emma Stone with sketches, ideas, fabrics and requests. All before lunchtime.

With the Screen Actors Guild Awards announced Wednesday and airing Jan. 29, this makes the SAGs the group and show with the longest nominations out in the press. And how does this shake up the red carpet picture? Well, for one thing, there are going to be a lot of Bridesmaids who need dresses! And Kristin Wiig and Melissa McCarthy have now moved up to A-list status, so they will be getting some major dresses offered and made for them.

The ladies of The Help will also have their pick of the designer litter -- not that Emma Stone hasn't had first dibs on dresses from next season from Europe, but now Viola Davis, Jessica Chastain and Octavia Spencer will be joining her in that "we'd LOVE to make you a dress or three" category. Though Davis, Spencer and Chastain are not your average actress size 2's, they won't be hurting for major designer offers. Chastain was recently seen wearing Viktor & Rolf spring 2012 and Louis Vuitton spring 2012 -- both looks that are very hard to procure. This could be the year of the Large Sexy Gown: Both Spencer and McCarthy are glamazons who love to dress up and plenty of designers will be on board to help them in their quests.

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Glenn Close is an Armani loyalist, and Meryl Streep tends to wear very simple things, so not much curiousity there. Tilda Swinton and Michelle Williams will be the fashion gets for designers at the SAGs -- both nominated for best actress, and both with definitively chic and quasi surprising styles.

Will Williams wear Chanel couture (which shows before the SAGs air in Paris in January)? She is one of the few whom the house would consider. Will Swinton have her Euro designer friends Haider Ackermann or Raf Simmons (now at Jil Sander, said to be jumping ship to Dior) or Viktor & Rolf make her an avant-garde gorgeous gown or tux -- or will she got with lower-key Prada, which she also wears?

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And in the supporting category, we can be sure that Berenice Bejo from The Artist, nominated for best supporting actress, will get some fashion love -- though somehow we doubt she'll be wearing any of the 1920s looks from the spring collections of Gucci or Marc Jacobs. But it would be wild if she did! Somehow we expect she will go with what is chic and French, representing her country.

When it comes to the SAG TV noms, Kate Winslet, Juliana Margulies, Tina Fey, Julie Bowen and Sofia Vergara will all have many designer options -- with Winslet getting the most, of course. But Margulies always looks amazing at any awards show.

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Kelly McDonald and Aleksa Palladino of Boardwalk Empire will also get good looks -- if they hire good stylists. That's key here. Because after the Critics Choice Awards and the Globes (both early and mid-January), it takes a savvy stylist to get designers to part with the really great dresses they might be holding back for the Oscars.

And only Williams or Swinton could score couture for the SAGs -- maybe. We're sad Kirsten Dunst isn't going, but there are more nominations to be had. 

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