Saint Laurent’s Fall Campaign Stars Betty Catroux

Betty Catroux - Saint Laurent 1- Publicity-H 2018
Courtesy of Saint Laurent

The 73-year-old was a longtime muse of Yves Saint Laurent.

Saint Laurent has announced 73-year-old Betty Catroux as the face of creative director Anthony Vaccarello’s fall 2018 ad campaign. "Betty Catroux embodies the Saint Laurent woman: forever modern," said a statement from the French fashion house.

Catroux began modeling in the early ‘60s at age 17 for Chanel; in 1967, the androgynous, flaxen-haired model connected with Yves Saint Laurent and teamed with him as friend and muse until his death in 2008. (Saint Laurent often referred to Catroux as his “twin”).

Casting Catroux falls in line with the larger fashion trend of brands tapping older models that has seen author Joan Didion posing for Celine, Vanessa Redgrave for Gucci and model Maye Musk for Sachin & Babi. In 2016, then 69-year-old Jane Birkin posed for Vaccarello's predecessor at Saint Laurent, Hedi Slimane

A teaser video for the Catroux spot, filmed by famed British fashion photographer David Sims, is set to a clip from the song “Venus In Furs” by The Velvet Underground with Lou Reed crooning, “Shiny, shiny, shiny boots of leather; Whiplash girl child in the dark.” Catroux is clad in all black from shades to a T-shirt and moto jacket (no boots visible).

Last week, Vaccarello presented a nearly all-black fall 2018 Saint Laurent collection in Paris. In light of the Time’s Up and #MeToo movements, it’s worth noting that the brand was in step with feminism back in 1966 when Saint Laurent introduced the women’s le smoking tuxedo — reinvented by Vaccarello for fall as a shorts suit.