Sanders marketing Sony BMG


Richard Sanders has been named head of global marketing at Sony BMG Music Entertainment, overseeing the department's staff and working to create and implement marketing and release strategies for the label group's projects and artists.

He will be based out of New York and reports to CEO Rolf Schmidt-Holtz.

Sanders most recently was executive vp and GM at RCA Records, where he worked since 2001. He co-founded V2 Records in 1996 with Richard Branson and served as president of its North American operations. Sanders joined Arista in 1991 as head of artist development, where he oversaw Sarah McLachlan and Annie Lennox's careers as well as helping develop OutKast and TLC.

Keith Berman is radio editor at Radio & Records.