Sarah Jessica Parker Replaces Demi Moore as Gloria Steinem in 'Lovelace'

26 TOWN RAMBLING Sarah Jessica Parker
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Harvey Weinstein, Jimmy Choo's Tamara Mellon and designer Marios Schwab now have all exited Halston right behind Sarah Jessica Parker; a financial takeover by Hillco Capital is revealed to have caused the mass exodus. 

Moore left the big-screen project about Linda Lovelace, starring Amanda Seyfried, earlier this week.

Sarah Jessica Parker has been tapped to replace Demi Moore as Gloria Steinem in Lovelace, a biopic on one of the most famous adult film actresses of all time Linda Lovelace.

The announcement comes just days after Moore left the project after news surfaced that the 49-year-old actress had been taken to a Los Angeles hospital to treat "exhaustion" and her "overall health." The next day, former Big Love star Chloe Sevigny was cast as a feminist journalist.

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Amanda Seyfried plays the title role in Lovelace, with Peter Sarsgaard portraying her husband Chuck Traynor. Sevigny, Debi Mazar, Cory Hardrict, Adam Brody, Eric Roberts, Hank Azaria, Bobby Cannavale, Chris Noth, Robert Patrick, Wes Bentley, Sharon Stone and Juno Temple round out the ensemble. James Franco will make a cameo as Playboy founder Hugh Hefner.

Rob Epstein and Jeffrey Friedman (Howl) will direct the film, written by Andy Bellin (Trust).

Parker appeared in last year's New Year's Eve and I Don't Know How She Does It. In August 2011, she signed on to lend her voice in the animated film Escape From Planet Earth.

Production began Dec. 20, 2011 in Los Angeles.