Sarah Jessica Parker and Matt LeBlanc’s NYC-Based Brow Groomer Opening Shop in L.A.
Cult favorite Sania Vucetaj is bringing her brow prowess west.
Back in 2002 New Yorkers-in-the-know began sharing their secret to fabulous brows: An aesthetician at Bergdorf Goodman named Sania Vucetaj, who took a natural approach to arches. Her cult status led to her opening Sania’s Brow Bar in the Flatiron district in 2005, where she continues to groom the eyebrows of socialites, magazine editors and celebrities, including Sarah Jessica Parker, Matt LeBlanc, actor Anthony Anderson, singer Bebe Rexha and Today co-hosts Kathie Lee Gifford and Hoda Kotb.
Vucetaj explains her appeal: A “holistic, less is more” approach. “No microblading, no waxing, no threading or brow gels. There’s no need for any of these methods. Just a set of tweezers and scissors,” says the plucker extraordinaire. “I pretty much introduced the full, lush, natural, feathery brow and we’re happy to see that everyone is recognizing the importance of the natural look.”
Clients who visit her West 20th Street outpost appreciate thoughtful touches, including a dedicated men’s area with a well-stocked mini-bar (for first-timers, says Vucetaj) and an airy, cozy feel thanks to high ceilings, brick walls and chandeliers.
Starting this week, Angelenos can experience what Manhattanites have been raving about. Vucetaj and her team are available for appointments at the La Prairie Spa at the Waldorf Astoria Beverly Hills.
Vucetaj explains the reason for bringing her talent west: “We already have so many clients in L.A. And men and women here are in the spotlight more so than anywhere else in the world,” meaning a well-groomed visage is essential. She also acknowledges that men’s options are “subtly lacking” when it comes to taming their caterpillars. “We are all about keeping them straight and clean. Most men leave without anyone being able to notice — they look like themselves but cleaner.”
Following the pop-up, Vucetaj and staff members will set up shop at the Waldorf's La Prairie spa every four to six weeks — “which is what we normally suggest for our clients to wait in between appointments”— and envisions a permanent outpost in the future with a staff she personally trains “so my name retains its quality.”
New clients can expect a treatment plan for fixing over-plucked arches, which may include using her Angled Mechanical Brow Pencil ($30, at saniabrowbar.com). “This helps through the growth process and keeps them looking full and natural. It’s the only product ever needed for brows and once used, clients can’t live without it.”
Brow shaping with Vucetaj, from Oct. 27-29; $85 for women and $75 for men. Appointment with a staff member from Oct. 25-28; $65 for both men and women. To book an appointment for L.A., schedule online, call 646-460-1566 or email email@example.com.