Theater Apologizes for Screening R-Rated 'Sausage Party' Trailer Ahead of 'Finding Dory'

Sausage Party — H 2016
Courtesy of Sony Pictures Entertainment

"We fully realize this trailer is not appropriate for 'Dory' and we would never schedule something like that."

Theatergoers who showed up to watch Finding Dory in Concord, Calif., earlier this month may have been shocked when a preview for the R-rated comedy Sausage Party was shown before the PG-rated Finding Nemo sequel.

Sausage Party is an animated dark comedy about grocery food items finding out that when they are purchased they will be eaten by humans. Theatergoers were so upset and offended by the showing of the trailer, Brenden Concord 14 released an apology.

Walter Eichinger, Brenden's vice president operations said it was a mistake that was caught quickly. "Playing that trailer was a one-time honest mistake by a theater manager moving screens around in effort to accommodate several large last-minute groups wanting to see Dory," Eichinger confirmed in a statement to The Hollywood Reporter. "The wrong movie was started by mistake."

Eichinger explained in further detail. "Our movies are now started and stopped by computer and a click of a mouse. We moved a couple of screens to larger houses to accommodate some walk-up groups over a very, very busy Dory weekend. In the rush, one hardworking manager clicked the wrong movie."

"It was caught soon, but not until that trailer was played," said Eichinger. "We regret it, apologize for it, and we are not happy that it happened. We fully realize this trailer is not appropriate for Dory and we would never schedule something like that. The trailer for Sausage Party is not and never has been scheduled with Dory."