SBE to Occupy Variety's Wilshire Blvd. Offices
Sam Nazarian’s growing hospitality empire will take over as the top-floor tenant for its corporate offices.
SBE, founded by nightlife and hotel impresario Sam Nazarian, will lease the top two floors of 5900 Wilshire, reports the Los Angeles Times, leaving its current offices near Beverly Blvd. and Fairfax, and moving into the Variety space. The trade magazine’s sign, which was removed last November from the top of the building, will be replaced with an SBE sign by spring.
Nazarian and his 100 employees will be in good company in their new 30,000-square-foot digs: Robert Redford’s Sundance Institute and Millennium Entertainment also have offices in the William J. Pereira-designed, 31-story building, which is located across the street from the Los Angeles County Museum of Art. (Pereira designed that original campus as well.)
SBE, which operates hotels, restaurants and nightclubs such as SLS, Katsuya and Hyde, is planning a second SLS hotel in Los Angeles in the Grand Ave. development on Bunker Hill.
Variety will relocate to Penske’s corporate headquarters in Westwood.