Schiffman seals deal as NGC GM


National Geographic Channel has officially tapped Steve Schiffman as the network's GM and executive vp.

Schiffman, who had been acting GM since the spring, was NGC's executive vp marketing and digital media, where he was responsible for marketing, digital media, brand management, communication, business development and research. He will report to NGC CEO David Haslingden.

"Under his leadership during the past year, the network realized record ratings and revenue growth," Haslingden said of Schiffman. "I have full confidence that Steve will help lead the National Geographic Channel toward developing its full potential by aggressively expanding our business with various line extensions and across diverse platforms."

Schiffman also has been an executive at the Weather Channel, NASCAR and Kraft Foods.