Schmidt booked at Cablevision's MSG


NEW YORK -- Cablevision Systems' MSG Entertainment unit, responsible for event productions and marketing for venerable Big Apple sites Madison Square Garden and Radio City Music Hall, is looking to broaden its offerings.

The division said Tuesday that it has named former Miramax Films and the Weinstein Co. executive Tim Schmidt executive vp business development. He will report to MSG Entertainment president Jay Marciano.

Schmidt will be responsible for "strategically expanding the company's live entertainment portfolio, taking advantage of the unique strength and brand equity inherent in MSGE's legendary venues and properties," the company said.

"Madison Square Garden and Radio City Music Hall represent two of the most recognized brands in live entertainment -- from superstar concerts to spectacular productions, our venues have been the setting for some of the most unforgettable, history-making moments in our industry," Marciano said. "Now, we are looking to grow our brands in new and innovative ways."

Among other things, Schmidt is charged with formulating a strategy for acquiring and developing new properties, fostering relationships with producers of live entertainment and expanding the company's presence in the live theater industry.

Said Schmidt: "I feel that my background in film and theater lends itself to understanding MSGE's core business, but also gives a fresh perspective on current opportunities that we will take advantage of, as well as new opportunities that we will create in the marketplace."

Schmidt most recently served as senior vp for the Weinstein Co. Before that, beginning in 2001, he was senior adviser in areas including theater, film and other general entertainment interests for Miramax.

MSGE produces more than 200 events annually. They have included comedy shows, the Grammys, Tonys, the Westminster Dog Show, Sesame Street Live and film premieres.
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