Score Media swings to fourth quarter profit on higher revenue
Canadian sports broadcaster posts a profit of $1.1 million to Aug. 31
Rapid growth from its online and mobile properties led Canadian sports broadcaster Score Media to return to profitability in the fourth quarter.
Toronto-based Score Media, which released its latest results Thursday, said the recent soccer World Cup in South Africa helped build an international following for its ScoreMobile FC smartphone app.
That led the Canadian broadcaster to record a profit of $1.1 million to Aug. 31, against a loss of $676,000 in 2009, on revenue up 18% to $10.52 million across the business.
With phones no longer just for voice, Score Media has been stuffing its mobile content with sports results and highlights, including for the recent World Cup soccer tournament.
The result for its ScoreMobile and ScoreMobile FC products over the last year was an average 1.4 million monthly hits, and over 50 million views in peak months, the company reported.
On the broadcast side, Score Media has signed new Canadian rights deals with World Wrestling Entertainment and the NCAA men's basketball tournament.