Scotti, Takats hit the SweetSpot


Entertainment marketing veterans Don Scotti and Joe Takats have launched a full-service marketing agency, SweetSpot Prods., specializing in consumer and trade campaigns promoting feature films and video games.

Scotti and Takats said they have worked with all of the major Hollywood studios on hundreds of theatrical projects over the years. Scotti spent many years working at trailer house Kaleidoscope Films Group, ultimately becoming the company's vp. He also has served as executive vp marketing at horror-niche motion picture company After Dark Films Studio.

Takats, who also was an executive vp marketing at After Dark Films, served as creative director at Miramax Films, where he won four Key Art Awards. SweetSpot's initial video game clients include SEGA and EIDOS. The Hollywood-based company specializes in producing film trailers, teasers, TV and radio spots, webisodes and new-media marketing.