Screenvision makes preshow high-def


Cinema advertising company Screenvision and Carmike Cinemas, the fourth-largest U.S. exhibitor, announced Tuesday the expansion of their deal, allowing Screenvision to display its high-definition preshow on Carmike's new 2K digital projectors.

The deal, according to Screenvision, marks the first time one digital projector will be used from the preshow all they way to final credits of the feature presentation.

"This is the start of something that everyone will be doing in coming years," said Matthew Kearney, CEO of Screenvision. "This simplifies the operation in the booth, and the digital system means we can distribute our program via satellite to the roofs of the movie theaters. And consumers will notice a difference. They will see a much improved show that consists of entertainment that's been tailored for them."

Screenvision says it can now support any digital cinema projection system, including those currently being deployed by Technicolor Digital Cinema and AccessIT. Also, the New York-based company says that its newly created 25-minute hosted preshow includes ads, clips from television shows, movies and music videos. It is also tailored for different times of the year.

"We are looking forward to working with Screenvision to enhance our customers' moviegoing experiences with this engaging preshow program, while securing new revenue opportunities," said Michael W. Patrick, chairman of the board, president and CEO of Carmike Cinemas.