'Seinfeld' Headed to Canadian SVOD Project Latte

Seinfeld, 'The Strike'

The classic episode introduced the world to the anti-Christmas holiday, “Festivus." After the episode aired, Festivus became more widely celebrated, with many honoring it on Dec. 23.

Bell Media grabs first-time streaming rights to the cult sitcom from Sony Pictures Television

Seinfeld is set for on demand streaming in Canada.

Bell Media's SVOD, code-named Project Latte, has inked a deal with Sony Pictures Television for the exclusive Canadian streaming rights to all 180 episodes of the cult sitcom, The Hollywood Reporter has learned. The Sony-owned video site Crackle streams some Seinfeld episodes, but one of TV's most valuable franchises has been mostly stuck in DVD and syndication release.

Now Project Latte, with the landmark Seinfeld deal, is lining up branded U.S. sitcoms to stand out in the Canadian subscription streaming space from Netflix Canada and local rival Shomi. The Sony deal also gives Bell Media the exclusive streaming rights to The Goldbergs and Community.

Read more HBO Inks Exclusive Licensing Deal With Canada's Bell Media

And a separate deal with BBC Worldwide gives Project Latte the streaming rights to all seasons of the BBC's Fawlty Towers and Absolutely Fabulous series. The Canadian SVOD, set to launch by the end of the year, will feature around 2,500 half hours of premium comedies.

That includes a deal with CBS Studios International for the online catch-up rights to 275 episodes of Cheers, 264 episodes of Frasier, and all seasons of The Millers and Everybody Love Raymond. Bell Media has also done a deal with Warner Bros. International Television for the catch-up streaming rights to The Big Bang Theory.

Bell Media's CTV is Canada's top-rated network, with U.S. series like The Big Bang Theory, Grey's Anatomy and the Law and Order and CSI franchises. A separate deal with Viacom hands Project Latte the exclusive Canadian streaming rights to Comedy Central's comedy catalog.

Read more Canadian SVOD Shomi to Launch Tuesday Against Netflix Canada

That includes past season episodes of Key & Peele, Broad City, Nathan For You, Drunk History and Ugly Americans. Bell Media also grabbed the local SVOD rights to the Comedy Central Roasts collection, and library titles like Reno 911, The Sarah Silverman Program and Crank Yankers.

Also on the comedy front, Project Latte earlier unveiled a deal with Eagle Rock Entertainment to stream the Monty Python Collection. And an earlier-announced catalog deal with HBO gave the Canadian streamer the exclusive online rights to popular comedies like The Larry Sanders Show, Curb Your Enthusiasm and Little Britain USA.

Project Latte has also snagged the exclusive Canadian streaming rights to around 150 hours of stand-up comedy specials from HBO and Comedy Central. Bell Media is betting it can beat all-comers in the Canadian over-the-top space by marketing Project Latte to all Canadians.

Shomi is available initially to Rogers and Shaw cable and Internet subscribers only in a beta stage.