Are Selena Gomez and Coach Pulling a Tommy x Gigi?
Gomez is designing a ready-to-wear collection for the fashion house.
Who needs full-fledged fashion designers when you have "It" girls with Instagram followers?
Coach is following in the footsteps of Tommy Hilfiger, who brought on Gigi Hadid for an ongoing design collab back in 2016, by not only going back to the drawing board, but handing the drawing board itself over to brand ambassador Selena Gomez, a.k.a. the most-followed person on Instagram.
On Monday night, Coach revealed that the singer/actress is working with creative director Stuart Vevers to design clothing, a follow-up to the small handbag collection she designed for the house for fall 2017. The offering will include outerwear, ready-to-wear, handbags, small leather goods and other accessories — all reflective of Gomez's "unapologetically confident and powerful feminine spirit" — and will launch in fall 2018.
“I always look forward to designing with Selena because she has a strong point of view,” said Vevers in a release. “We wanted to bring cool new ideas to the table, and I loved getting her take on clothes as much as accessories this time around.”
Said Gomez, “Getting to create my own collection with Stuart has been such a fun process, and I can’t wait for everyone to see what we have been working on over the past several months.”
The 25-year-old joined the American fashion house — which has been slowly rebranding as part of a yearslong turnaround process since the appointment of British designer Stuart Vevers in 2013 — as an ambassador in 2016, sitting front row at fashion houses alongside fellow millennials with cultural cache like Petra Collins, Sasha Lane and Joey Badass. The move has helped the brand bring much-needed buzz from the millennial crowd to the 77-year-old label, which still brands itself as America's House of Leather.
We wonder if, like the Tommy x Gigi collection, which has been a wildly successful venture for Tommy Hilfiger, Gomez's collection will be more affordable direction than Vevers' main collection, which, with all its leather and heavy hardware, is on the pricier side. (At $55-$395, Gomez' handbag collection was not significantly less expensive than the main line.)
Of course, diehard Gomez groupies will remember that this isn't the "Bad Liar" singer's first time putting on the design cap — back in 2011 she launched her "Dream Out Loud" collection for Kmart, catering to flannel-wearing fans of her Wizards of Waverly Place alter ego, Alex.
First glimpses of the line, shared on Coach's Instagram page, seem to indicate a much more feminine collection, with snippets of peach silk and lace trim. Stay tuned.