SenArt cruising with 'Bonneville'
EmptyNEW YORK -- SenArt Films is making an unusual marketing move with Princess Cruises, hosting sneak previews of its comic drama "Bonneville" on several ships.
In what may be the first promotional strategy of its kind, the road movie starring Jessica Lange, Kathy Bates and Joan Allen will be shown on high seas trips to Australia, Thailand, Puerto Rico, Costa Rica, Argentina and other locales.
Screenings will take place the week of Feb. 11, some two weeks before its theatrical premiere. The companies have also partnered for a weeklong cruise sweepstakes featured on the official "Bonneville" Web site.