Sensio Technologies Launches 3D Content Distribution Service

Manufacturer to make a range of movies available to video-on-demand partners including RoxioNow.

Sensio Technologies is taking aim at 3D content distribution with a new service launched Monday.

The Montreal-headquartered manufacturer has negotiated with studios the rights to a variety of 3D titles, including independent movies, documentaries and blockbusters. (The company declined to release specifics at press time.)

This content -- which will be available in the Sensio Hi-Fi 3D encoding format -- would be made available to VOD partners on different platforms, the first being RoxioNow.

Manufacturers of Internet-connected devices incorporating the Sensio Hi-Fi 3D decoder will be able to offer access to their customers These devices include 3D-connected TVs, starting with Vizio's XVT range, Blu-ray Disc players and PCs. It will also include HyundaiIT 3DTVs and PC-based stereoscopic player.

"In today's marketplace, 3D content is conspicuous by its absence, as the availability of content so far has been limited primarily to Blu-ray releases bundled with 3DTVs," said Richard LaBerge, executive vp and chief marketing officer at Sensio. "Our aim is to make quality 3D content readily available to the consumer and ensure the success of our partners."