ETC setting up 3-D lab at USC

Will examine stereoscopic technologies

The Entertainment Technology Center at USC is setting up a stereoscopic 3-D content testing lab.

An addition to ETC's Anytime/Anywhere Content Lab for digital entertainment, the 3-D test site is being designed to examine stereoscopic technologies in a neutral setting. It is expected to open next month.

The lab is a key objective of ETC's 3-D working group, which comprises Disney, Sony, Fox, Paramount and Warner Bros., together with such other ETC members as Sharp, LG, Cisco, Alcatel-Lucent, Dolby, Deluxe and Thomson.

The group is working to identify 3-D issues and opportunities for distribution into the home.

"We are very much in the pioneering stages of 3-D," said ETC CEO and executive director David Wertheimer, adding that the group will be communicating and collaborating with other stakeholder organizations including the Society of Motion Picture and Television Engineers, which recently started a 3-D home display format task force.

Walt Husak, senior manager, electronic media at Dolby Laboratories, heads the ETC working group.

ETC at USC is a nonprofit organization within USC's School of Cinematic Arts.