'Sex 2' takes $14.2 million on Thursday
Expected to top $60 million through Memorial DayThe gals of "Sex and the City 2" -- those up on the screen -- wooed an estimated $14.2 million from mostly female fans of the TV series-turned-film franchise who filled multiplexes theaters on Thursday.
That was plenty enough coin to top the domestic daily rankings and keep the Warner Bros.–distributed sequel well on track to meet or exceed expectations.
The New Line-produced dramedy is expected to top $60 million through Memorial Day on Monday.
Warners' strategy of getting a one-day jump on the long weekend was aimed at boosting the pic's opening-frame prospects.
"Exceeding all expectations is the best way to open any film," Warners domestic distribution topper Dan Fellman said. "Having $14.2 million in the bank at the start of a long holiday weekend is even better."
The franchise original rang up $26.8 million in its first day, the Friday of Memorial Day weekend of 2008, when it bowed with $62.6 million in a four-day debut. Included in the first-day tally of "S&C2" is $3 million in boxoffice fetched from about 2,000 screens that offered midnight Wednesday performances.
The holiday-stretched weekend will feature one other wide opener -- Disney's Jake Gyllenhaal starrer "Prince of Persia: The Sands of Time." The Jerry Bruckheimer produced adventure fantasy unspools today.