SF Studios Buys Norway's Paradox, Producer of 'The King's Choice,' 'U-July 22'

Courtesy of Angela Brun
'U-July 22'

The company will take over Nordic distribution and international sales for future projects from the company, run by Norwegian director Erik Poppe.

SF Studios has acquired Erik Poppe's Norwegian production company Paradox, the production firm behind such critically-acclaimed films as The King's Choice and terror drama U-July 22.

The deal, unveiled Wednesday, will see mini-major SF Studios take over distribution in the Nordic region, as well as all international sales, on all current and upcoming projects at Paradox. Poppe and fellow Paradox producers Finn Gjerdrum and Stein B. Kvae will stay on to run the company.

Poppe's The King's Choice (2016), a period drama set on the eve of the Nazi invasion of Norway, was a local box office smash, earning nearly $10 million in the tiny Scandinavian nation. His latest, U-July 22, is a hyperrealistic, one-take dramatization of the right-wing massacre of Norwegian schoolchildren at an island summer camp on July 22, 2011. It premiered in competition this year at the Berlin International Film Festival.

Michael Porseryd, CEO at SF Studios, said the acquisition of Paradox was an important step in his company's long-term goal of becoming Scandinavia's leading film studio. The company already has a foothold in Norway with stakes in two other Norwegian shingles: Filmkameratene and Motion Blur. 

A subsidiary of media giant Bonnier, SF Studios is already a leading producer and distributor of feature films and TV series in Sweden and Denmark, with credits that include the Oscar-nominated A Man Called Ove, tennis biopic Borg vs. McEnroe and Danish comedy series Rita, which streams on Netflix worldwide.