Shanghai announces 2010 festival

13th edition runs June 12-20, in the middle of Shanghai Expo

BEIJING -- The Shanghai International Film Festival, China's largest annual cinema competition and film market, will run from June 12-20, 2010, organizers said Wednesday.

The 13th edition of the festival, run by the Shanghai Media Group and led by Madame Tang Lijun, will occur during the May 1-Oct 31 Shanghai Expo, the international trade gathering expected to draw tens of millions of visitors to China's commercial capital and largest city.

Last year, the 12th annual SIFF jury, led by "Slumdog Millionaire" director Danny Boyle, awarded Swedish comedy "Original" the top Jin Jue prize.

The prizes awarded at previous editions of SIFF have rarely had major influence with rights buyers or other festival programmers.

But Tang last June rebuffed criticism of the festival's competition selection by pointing to the line-up's width and its Chinese film lineup.

"Diversity is a clear positioning of SIFF. Not every film festival or every industry can be characteristic of diversity," Tang said at the time. "Anyway, the main purpose of SIFF is to support new talented directors," she said.

The festival also features concurrent industry seminars, a project market (China Film Pitch and Catch), the Asian New Talent Award and the International Student Shorts Award.

A complete list of the 2009 Jin Jue awards can be seen here.