Shankar new Star India COO

Veteran exec ran MCCS joint venture

Star Group announced Monday the appointment of Uday Shankar as COO of Mumbai-based Star India.

Shankar is CEO of Media Content & Communications Services, a 74%-26% joint venture between Indian media group Ananda Bazar Patrika Group and Star Group.

The joint venture runs the network's Hindi news channel Star News and regional Bengali-language channel Star Ananda.

Shankar will will oversee the company's overall operations, reporting to Hong Kong-based Star India CEO Paul Aiello.

"Uday is a highly respected and accomplished television executive with a myriad of experience under his belt," Aiello said in making the announcement. "Since joining our news joint venture MCCS, he has overseen the tremendous growth of Star News and the launch of Star Ananda, changing the dynamics of competition within the news space. Uday's in-depth industry knowledge, seasoned business acumen and his established relationship with Star make him the perfect fit for this post."