'Shark Tank’ Star Daymond John Signs With Gersh

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The FUBU founder will release his new book, ‘Rise and Grind,’ in January

Shark Tank’s Daymond John has signed with Gersh for TV, film and transmedia, The Hollywood Reporter has learned.

As one of the four-time Emmy-winning show’s original Sharks, the FUBU CEO has been with the ABC entrepreneurial reality series since its launch in 2009. John founded FUBU in his mother’s basement in 1992, and has grown the streetwear brand to more than $6 billion in global retail sales, pioneering an entire $20 billion industry.

John also runs consulting firm The Shark Group as its CEO and last year opened Blueprint + Co, a shared workspace in midtown Manhattan for executives and entrepreneurs who have notched at least $250,000 in sales or annual revenue. Appointed during the Obama administration as a presidential ambassador for global entrepreneurship, John sits on the boards of The Petco Foundation and the Network for Teaching Entrepreneurship and is an ambassador for Global Citizen, the Global Poverty Project and the My Brothers Keeper initiative.

Last year he released the New York Times best-seller The Power of Broke, which won the 2017 NAACP Image Award for outstanding instructional literary work. His next book, Rise and Grind, will be released in January.

“We are thrilled to work with the incredible Daymond John on a multitude of exciting and dynamic business opportunities,” Gersh said in a statement. “From a global perspective, he is the head of an unequaled brand, and we look forward to working with him in finding unique partnerships and developing new content.”