'Hope' Artist Shepard Fairey Updates Iconic Rolling Stones Logo

New Rolling Stones 50 Logo - P 2012

New Rolling Stones 50 Logo - P 2012

The band's decades-old tongue and lips get a facelift to mark the band's 50th anniversary

The Rolling Stones have been poking their tongue at the public for decades, and the band is mouthing off anew as it celebrates its golden jubilee.

Shepard Fairey, the artist behind the Barack Obama “Hope” poster, has created an updated version of the classic Stones logo for the band’s 50 anniversary. Mick Jagger, Keith Richards and company commissioned the work, which slyly replaces the first “s” and “o” in Stones with a stylish “5” and “0.”

The original tongue-and-lips logo – easily among the most recognized in rock history -- has been the band’s mouthpiece since 1971, when it first appeared on the Sticky Fingers LP jacket. It was designed by John Pasche, then an art school student in London. He was given the job by Jagger, who was not pleased with designs provided by the band’s label, Decca Records.

"The design concept for the tongue was to represent the band's anti-authoritarian attitude, Mick's mouth and the obvious sexual connotations," Pasche later said, according to Rolling Stone. "I designed it in such a way that it was easily reproduced and in a style I thought could stand the test of time."

Fairey’s work hews closely to the original, adding a little color along with the band name and the words “Fifty Years.”

Do you think the new logo does justice to the Rock and Roll Hall of Fame group’s half-century of service? Let us know in the comments below.