Shine Int'l exec joins RDF Media Group

J.C. Mills tapped to serve as vp of U.S. acquisitions

RDF Media Group has hired J.C. Mills to join its rights acquisitions department. He will serve as vp of U.S. acquisitions, liaising with agents and producers to acquire rights to formats for international TV distribution.

Previously, Mills worked for Shine International in London as a sales executive. The hire signifies RDF's ongoing third-party acquisitions strategy in the States.

"J.C. has an impressive mix of sales, legal and agency experience, which makes him ideal for this role," RDF Rights COO Jane Millichip said. "He understands what works internationally and brings great production contacts and strong negotiating skills. We are delighted to announce his appointment."