Shiseido Enlists Sonoya Mizuno to Launch Line That Promises to "Reawaken" Skin
The actress and brand spokesperson hosted a dinner in L.A. for the Essential Energy line.
Famed Japanese skin care brand Shiseido introduced press and influencers to the new Essential Energy line with an interactive dinner party at a private residence in West Hollywood hosted by brand ambassador Sonoya Mizuno. EJ Johnson, Lauren Bushnell, Jamie Chung, Shenae Grimes and James Kennedy also feted the launch of the moisturizers with shots of sake while munching on light fare like cod, edamame and soba noodles.
The Essential Energy collection is made up of three moisturizers that use ReNeura technology, which the brand says reawakens the skin’s ability to detect and transmit signals allowing it to better react to outside stimulus or environmental stressors, preventing damage. The moisturizers also use Ashitaba extract, an ancient Japanese medicinal herb that protects mitochondria from damage and maintains their energy production.
Mizuno stars in a short film for the brand and was on hand to talk about her recommendations for keeping skin looking healthy. “I really love the moisturizing cream. They gave it to me to try in October and I have been using it ever since,” says the Japanese-born actress and dancer, 29, who can be seen in Annihilation (out Feb. 23) starring Natalie Portman, as well as the hotly anticipated TV adaptation of hit book Crazy Rich Asians in the fall. She adds, “It gives my skin vibrancy and a dewiness, which I really love because day-to-day, I don’t wear foundation. And traveling a lot like I do, I can tell when my skin looks tired.”
The Day Cream Broad Spectrum SPF 20 is made of oil microcapsules that break on the skin’s surface to deliver hydration between its layers. The Moisturizing Gel Cream has a lightweight texture great for those looking to soften and refine skin while the Moisturizing Cream offers a thicker texture than the gel version. All $48 (50ml) each, Shiseido.com