ShoWest fetes marketing guru


Marvin Levy, who has worked with Steven Spielberg since 1982, will be honored with a Career Achievement in Film Marketing Award at ShoWest 2008.

The award will be presented at the convention's closing-day luncheon March 13 at the Paris Hotel in Las Vegas.

Levy, who began working as a marketing consultant for Spielberg and the filmmaker's Amblin Entertainment in 1982, moved with Spielberg to DreamWorks when it was founded in 1994.

Earlier in his career, Levy spent eight years at Columbia, where he was vp advertising, publicity and promotion.

He also is a member of the board of governors of the Academy of Motion Pictures Arts and Sciences and chairman of its public relations branch.

"When it comes to marketing, Marvin really has few equals," said Mitch Neuhauser, co-managing director of ShoWest.

ShoWest, which runs from March 10-13, is produced by Nielsen Entertainment Group, a division of Nielsen Business Media, parent company of The Hollywood Reporter.