ShoWest to honor Jerry Bruckheimer

Producer will receive lifetime achievement award

Jerry Bruckheimer, producer of the upcoming adventure fantasy "Prince of Persia: The Sands of Time," will be honored with a lifetime achievement award at ShoWest 2010.

Bruckheimer will be feted at an awards banquet set to close the annual exhibition confab on March 18. ShoWest is set to open March 15 at the Bally's and Paris hotels in Las Vegas.

Disney plans to screen "Prince of Persia" for ShoWest attendees on March 18.

"With billions earned worldwide at the boxoffice, Jerry Bruckheimer has brought outstanding entertainment to moviegoing audiences for four decades," ShoWest managing director Robert Sunshine said. "From the action-packed 'Pirates of the Caribbean' trilogy to this summer's 'Prince of Persia,' Bruckheimer continues to bring audiences into movie theater seats and provides a movie going experience like no other."